Organic Media Group website design by Fluid22

Case Study

Organic Media Group Website Design & Illustration

Industry: SEO & Digital Marketing Agency
Location: San Diego, California
Platform: WordPress & Elementor

Services

Website Design
Website Development
Custom Illustrations

The Client

Organic Media Group is a San Diego SEO agency led by founder Miguel Salcido. The team specializes in link building, technical SEO and content marketing, and other agencies trust it with link building for their own clients.

The Challenge

Organic Media Group is a San Diego SEO agency led by founder Miguel Salcido, known for link building, technical SEO and content marketing, and trusted by other agencies with their own clients' link building. Its previous website didn't look like the work of a modern SEO team. Glossy leaf graphics, a sticky sidebar menu, a circular strategy diagram and social icons that still pointed to Google+ made the agency feel years behind the industry it was advising.

The structure was holding it back as well. The top menu read "Who?", "Let's Talk", "Knowledge" and "Guest Posting Service", so a visitor looking for technical SEO or content marketing had to dig to find it. For an agency whose whole pitch is helping people get found, the site needed to make its own services, expertise and next step obvious.

Organic Media Group website after the Fluid22 redesign

Organic Media Group website before the redesign

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Before (August 2022)After

Drag to compare Organic Media Group’s previous homepage with the site we built.

Our Approach

We redesigned the site around the three things Organic Media Group sells: link building, technical SEO and content marketing. Each one became a parent page with its own sub-services, from guest posting, editorial links, forum linking and content syndication to keyword research and technical SEO audits, all reachable from dropdown menus in a short, clear header. Service pages follow a consistent pattern: what the service is, why it matters, the step-by-step process behind it, and a set of frequently asked questions.

Rather than lean on stock photos of laptops and handshakes, we drew a custom illustration set in the brand's green, black and orange, with characters working on screens, puzzle pieces and charts that make abstract SEO work feel human. The site runs on WordPress and Elementor, so the team can publish blog posts, add services and update pages on their own, and it has kept growing since launch.

Hover to scroll the page.

What We Built

Behind the illustrations is a site built to explain SEO and start conversations. Choose a feature to see it on the live site.

Services, process steps and key sections each get their own hand-drawn illustration, from the homepage hero to the link building, on-page SEO and content marketing cards. More than 30 illustrations share one style and palette, giving the agency a look no competitor can buy from a stock library.
The blog holds 61 articles on link building, content marketing, technical SEO, keyword research and more, each filed into a category with a Recent Posts and Categories sidebar alongside. The homepage pulls in the three latest posts automatically, so new writing shows up across the site the moment it's published.
A dedicated Reviews page collects five-star testimonials from founders, CEOs and creative directors, including clients who rely on Organic Media Group for link building. The same reviews appear on the homepage and The Organic Difference page, so proof sits right next to the pitch.
Nearly every page closes with a "Get a free SEO consultation" band and a Book a Convenient Time button that opens Miguel's calendar directly. The footer repeats the full service menu and phone number, so a visitor who's ready to talk never has to go looking for how.

Organic Media Group: A custom illustration library

The Results

service pages across link building, technical SEO and content: 10service pages across link building, technical SEO and content
custom illustrations drawn for the site: 30+custom illustrations drawn for the site
articles in the SEO blog: 61articles in the SEO blog
client reviews on a dedicated Reviews page: 6client reviews on a dedicated Reviews page

A brand with personality

The illustration style, bold Montserrat headlines and green and orange palette give Organic Media Group a look that's friendly and confident at once. It reads as a modern SEO agency rather than a template, and it carries consistently from the homepage to the deepest service page.

Services that are easy to find

Link building and technical SEO each have their own menu with every sub-service listed, and every service page follows the same clear structure. A visitor looking for guest posting or a technical audit can get there in one click and understand the offer in a few minutes.

Every page leads to a conversation

Booking buttons, the phone number and a contact form are never far away, and the free consultation offer is repeated where it makes sense. Interested visitors can pick a time on the calendar directly instead of waiting on an email back.

A foundation the team keeps building on

Because the site runs on WordPress and Elementor with reusable sections, Organic Media Group has kept adding to it on its own, with new service pages, free SEO tools and a steady stream of blog posts. The design holds together as the content grows.