Case Study
Services
Mint Pest Control is an eco-friendly pest control company serving homes and businesses across Indianapolis, Louisville, Cincinnati and Columbus, with offices in Louisville, Kentucky and Indianapolis, Indiana. Its technicians start every service with a detailed inspection and treat with the company's proprietary EcoBloc process, using water- and UV-resistant formulas that are pet and child-friendly. If pests come back between visits, Mint returns to re-treat for free.
We first built Mint Pest Control's website in 2023, when the focus was homes and businesses around Louisville and Indianapolis. Since then Mint's reach has widened to Cincinnati and Columbus, and the site had to keep up: more cities, more pests and more people comparing pest control companies on their phones before deciding who to call.
Pest control is an urgent purchase. Someone who has just found termites or mice wants answers and a price quickly, so the new site had to explain each problem clearly, show why Mint's EcoBloc treatment is different, and make the free quote impossible to miss, whether the visitor is a homeowner or a property manager.
We designed the new site around a bolder look built from Mint's own trucks, technicians and teal brand color, with a short main menu for Residential, Commercial and the Pest Library and a Free Quote button that stays in view. Trust signals like the free re-service guarantee and pet and child-friendly formulas sit right under the hero, and pages close with a "Talk to a local tech, not a call center" quote form.
Underneath, we rebuilt the site on WordPress and Elementor, with the Pest Library managed as structured content in JetEngine so new guides slot straight into the listings. Our team wrote and organized a dedicated page for each pest Mint treats, plus local pages for Louisville and Indianapolis, and gave EcoBloc its own page so the technology behind the service is explained in plain language.
The new site is built to turn a pest problem into a booked visit. Choose a feature to take a closer look.
The free quote page walks visitors through six clear steps, from their details and address to coverage, package, quote and scheduling. It confirms the home is in Mint's service area first, and a progress bar and a phone number in the sidebar keep things simple for anyone who would rather talk to someone.
The redesign puts Mint's teal trucks, uniformed technicians and clean pest icons front and center, so the site looks like the company customers see in their driveway. Bold type and dark, high-contrast panels give it a confident, modern feel that stands apart from generic pest control sites.
A Free Quote button in the header, quick quote forms and a full quote form at the bottom of each service page mean visitors never have to hunt for the next step. The six-step quote flow adds a structured way to check coverage and choose a package online.
Between the pest-by-pest service pages, the Pest Library and the EcoBloc technology page, visitors can learn what they're dealing with and how Mint treats it before they call. That content also gives search engines a clear picture of every pest and city Mint covers.
Pest guides are structured content and every service page follows the same layout, so Mint can add a new pest, a new city page or a new article without starting from scratch. The WordPress and Elementor foundation is straightforward to keep secure and up to date, and it works cleanly on phones, where many urgent searches start.
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