Asheville Outpost Brand & Website

The Client

The Outpost is a 3-acre riverfront property on the French Broad River in Asheville, North Carolina, just across the river from the historic Biltmore property. Long the hub for paddle sports in the city, it is now an outdoor music and event venue, with a main stage in the meadow, a smaller side stage, an on-site dive bar and two river put-ins. Concerts are presented with The Grey Eagle Music Hall, Asheville Adventure Company runs whitewater rafting and eBike tours from the property, and The Outpost also hosts weddings, festivals and private events.

The Challenge

For years The Outpost was known as the hub for paddle sports in Asheville, a 3-acre stretch of riverfront on the French Broad where people put in for a day on the water. Then it became something bigger. Working with Russell Keith of The Grey Eagle Music Hall, the property was turning into an outdoor music venue, with a stage in the meadow, a dive bar, room for weddings and festivals, and Asheville Adventure Company still running trips from the riverbank.

That meant a new identity and a website that could explain all of it at once. Concertgoers want to know what's playing, where to park and whether they can bring a chair. Couples want to see the setting and what a wedding costs. Event planners need capacity, and bands and promoters need stage specs. The Outpost needed a brand with real character and a site that gave each of those visitors a straight answer.

Our Approach

We started with the brand. The new Outpost logo puts a guitar neck rising out of a line of pine trees above a badge marked French Broad River Mile 67, and we paired it with vintage display lettering, forest green, mustard gold and deep navy. That look carries through every page, from the torn-paper edges under the hero images to the green content panels set over photos of shows, weddings and the river.

The website is built on WordPress and Elementor and organized around why people visit: Upcoming Events, Weddings, Private Groups, FAQs and About, with a Contact Us button always in the header. Upcoming Events sends visitors straight to The Grey Eagle's calendar filtered to Outpost shows, where tickets are sold, and every page closes with the address, a link to contact the venue and a Stay in the Loop newsletter signup. Our team also wrote the site copy, keeping the tone as relaxed as the venue.

Hover to scroll the page.

What We Built

Every kind of visitor gets a page written for them. Choose a feature to see it on the live site.

The Weddings page opens with a photo carousel of real Outpost weddings, then lists the 11 things included with every booking, from the pavilion and bridal suite to the shuttle service and glamping area. Seasonal pricing is published right on the page, next to a button to schedule a free wedding consultation.
The Stages page documents both performance spaces in detail. The side stage, for shows of 10 to 300 people, has its full dimensions and electrical listed, and the SL100 main stage in the meadow gets a spec table covering floor size, wind resistance, rigging capacity and towing.
The bar has its own page, with photos of the room, a short introduction to the spirits and local brews it pours, and its Friday to Sunday hours. It points visitors to the event calendar for the free events the bar hosts, giving people a reason to stop by even without a big show.
An accordion FAQ page covers the questions the box office hears most, including where to buy tickets, where to park, chair and camera policies, age limits and refunds. Fans can check the details before they leave home instead of calling.
The About page tells the story of the property, from its days harvesting river sand to its purchase by Asheville Outdoor Center in 1992. It then introduces the two partners that bring it to life, Asheville Adventure Company and The Grey Eagle Music Hall, each with a link to their own site.

Asheville Outpost: A wedding venue page that answers the big questions

The Results

show-night questions answered on the FAQ page: 12show-night questions answered on the FAQ page
wedding inclusions listed on the Weddings page: 11wedding inclusions listed on the Weddings page
seasonal wedding rates published on the site: 4seasonal wedding rates published on the site
stages, each with its own published specs: 2stages, each with its own published specs

A brand with real personality

The guitar-and-pines logo, vintage lettering and river-mile badge give The Outpost an identity that feels like a night by the French Broad. The same look runs from the header logo to the photo panels on every page.

The right page for every visitor

Concertgoers, couples, event planners and performers each have a clear place to start from the main menu. Weddings, private groups and stage rentals each lead to a contact form or consultation button, so interest turns into a conversation.

Fewer questions, better-informed guests

Wedding pricing and inclusions, stage specifications and show-night policies are all published on the site. Guests and bookers can arrive knowing what to expect instead of emailing to ask first.

Easy to run, built for phones

The site runs on WordPress and Elementor, so The Outpost can update photos, pricing and page copy without a developer, while show listings stay with The Grey Eagle's calendar. Every page adapts cleanly to phones, so fans can check details on the way to a show.