Brand Development That Fits Who You Are
Brand Development
Your logo is the part people see first. Your brand is everything behind it: how you look, what you stand for and how you sound wherever customers meet you. We build that identity with you, then carry it straight onto your website.
Start a Conversation
Some of our finest work
How a brand comes together
New company or rebrand, the process runs the same way. We research before we sketch, refine the work with you, and finish when the brand works everywhere it needs to, starting with your website.
Research and discovery
We start by listening. We learn who your customers are, who you're up against and what you want people to feel when they see your name. That research shapes every design decision that follows.
Concepts
Next, Carrie and our designers turn that research into logo concepts and directions for color and type. You tell us what's working, and we narrow it down together.
Building out the identity
Once you pick a direction, we build the full system. That means the logo, colors, type and a style guide. For Spectrum Matrix, the logo became a diamond of colored tiles that echoed the Color Grid inside its app.
Launch
Then the brand goes to work. We carry it onto your website, often as part of a new website design, so customers see the new look everywhere at once. Once the project is paid in full, the files and guide are yours.
Good company to be in.
Aviation leaders, century-old manufacturers, healthcare providers, and neighborhood favorites all show up on the same client list. Whatever your industry expects from a website, we've likely already built for it.
Why Clients Bring Us Their Brand
Led by Carrie, start to finish
Carrie leads every brand project we take on, from the first logo sketch to the style guide. She brings 20+ years in design and starts with what you need customers to do.
Brand and website, built together
We design websites too, so your new identity doesn't sit in a PDF waiting for someone to use it. For TripKitt, the logo, the packaging and the online store all came from the same team.
Made to stay consistent
A logo only works if people use it the same way every time. That's why our brand work includes style guides covering logo use, color and type, like the one we built for The Biomed Center's team.
When Is It Time to Rebrand?
Most rebrands start with a feeling that the logo no longer fits. These are the common signs. Our guide to when it's time to rebrand goes deeper.
Your business has changed
You've added services, entered new markets or simply grown. The old brand describes a smaller company. It's time your look caught up.
Your logo no longer fits
Anderson Development had built some of Utah's best-known communities, but its old gold emblem logo no longer fit the company. We designed a new monogram and navy palette. Now the brand matches the work.
You're launching something new
A new company has no reputation yet, so the brand does the convincing. Thought Gym was selling an unfamiliar idea, a gym for your brain. Its bold new identity made a young company look established from day one.
Your brand looks different everywhere
When your website, signs and social posts each look a little different, customers notice. A clear style guide pulls it all back together.
In our clients' own words
“Our sales have gone up year-over-year since we let you guys take over everything. We couldn’t be happier!“
Spence SchrammOwner, Core 4X4
Latest Insights on Brand Development
Brand Development FAQs
Most of our brand projects come with a website attached, and that's on purpose. Once the identity is set, the same team can design and build your site, write the copy and keep everything running after launch.
Keeping brand and website under one roof means nobody has to translate a style guide for a different agency, and nothing gets lost in the handoff. We've worked this way since 2016, from our office in Orem, across more than 500 launched projects. If your brand needs a refresh or a full rebuild, start a conversation and tell us what's changed. We'll tell you honestly how much work it needs.
What's included in a brand development project with Fluid22?
A brand project usually covers your logo, color palette, typography and a style guide that shows how to use them. Depending on what you need, it can also include packaging, graphic design and a new website built around the brand. For TripKitt, we designed the identity, the packaging and the online store together. For The Biomed Center, it was a new logo, colors, type and a brand guide, followed by the website. We scope it to your business in the first conversations, so you only pay for what you'll actually use.
How long does a branding project take?
It depends on scope, so we set a realistic schedule with you before work begins. A logo and style guide is a smaller project than a full rebrand that includes packaging and a new website. The biggest variables are how many directions we explore, how many rounds of feedback it takes and how quickly decisions get made on your side. Jillian, our project manager, builds the timeline and keeps it moving, so you always know what's coming next.
Can you rebrand an established business, or only create new brands?
We do both. Some clients are launching something new, like TripKitt, and others have decades of history and a logo that no longer fits. Anderson Development had spent decades building master-planned communities across Utah before we gave it a new monogram, wordmark and navy palette. With an established business, we pay close attention to what customers already recognize, so the new brand feels like a step forward instead of a stranger.
Who owns the logo and brand files when the project is done?
You do. Once the project is paid in full, ownership of the work we deliver transfers to you, as our terms of service spell out. You get the logo files and style guide to use with any printer, sign shop or future vendor. We'd love to keep working with you, but your brand should never depend on the people who designed it.
How do you keep a brand consistent across our website, social media and print?
With a style guide and a website built from the same system. The guide spells out how the logo is used and which colors and fonts belong to the brand, so anyone on your team or any outside vendor can follow it. Because we design your website too, the brand goes live there exactly as intended. Overland Expo runs five regional events, and its rugged, photo-led look carries across every one of them.
How much does a rebrand cost?
It depends on how much the brand needs to cover, so we scope it before we quote. A logo refresh costs less than a full identity with packaging, and pairing a rebrand with a new website changes the picture again. The number of directions we explore, the depth of your style guide and how many places the brand has to live all play a part. Start a conversation, tell us where you are, and we'll put together a proposal with a fixed scope, so there are no surprises.