Case Study
Services
Anew Therapy is a mental health clinic in Midvale, Utah, offering ketamine therapy, SPRAVATO®, TMS, therapy and medication management. Its psychiatric providers, therapists and care coordinators help people with depression, anxiety, PTSD and other conditions find a treatment that fits.
Anew Therapy offers treatments many people have never tried before, from ketamine therapy and SPRAVATO® to TMS, alongside therapy and medication management. People often arrive at the website during a hard stretch, unsure whether these options are right for them, what a session involves or how they'd pay for it. The site had to answer those questions plainly and gently, without feeling like a cold medical brochure.
It also had more than one audience. Prospective patients need to understand their options and reach a real person, while doctors and therapists need a simple way to refer patients and learn what Anew offers. And because the clinic's services, team and insurance relationships keep evolving, the site had to be easy to grow.
We designed the experience around the calm, welcoming feel of the clinic itself. A soft sage, cream and gold palette, hand-drawn line illustrations and plenty of breathing room set the tone, and the content is organized around the two questions most visitors bring with them: what can help with what I'm going through, and how do I get started?
Content writing was part of our scope, so the copy and the structure were planned together. Services and conditions each get their own clear pages, every page keeps the phone number and a "Book a Call" button within reach, and the whole site runs on WordPress and Elementor so Anew's team can add services, providers and articles on their own.
Behind the calm design is a site that guides people toward care. Choose a feature to see it on the live site.
Anew offers several ways to receive ketamine care, so the Ketamine Services page lays them out next to each other. IM ketamine therapy, ketamine-assisted psychotherapy and SPRAVATO® each get a card that explains how it's delivered and whether it's self-pay or insurance-covered, with a path to learn more.
Visitors who may be anxious or exhausted are met with warm colors, gentle illustrations and real photos of the clinic and its team instead of a sterile medical look. The design reflects the same modern, comfortable space patients walk into in Midvale.
Visitors want to know what ketamine therapy is, which option fits, what it costs and whether insurance will help. Each of those questions has a clear, findable answer, which makes it easier for someone to take the first step and book a call.
Prospective patients have obvious calls to action on every page, while referring providers have a dedicated hub with its own form. Both audiences reach the right people without digging through the site.
Anew's services, team and insurance relationships continue to expand. Because the site is built on WordPress and Elementor with reusable sections, new services, provider profiles and blog articles can be added without starting over.
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