Thaakat Foundation Brand & Website

The Client

Thaakat Foundation is a 501(c)(3) nonprofit, founded in 2007, that builds schools, healthcare facilities and clean water projects for underserved communities, with adopted project sites in Pakistan, Ghana and Sierra Leone. Its board serves on a volunteer basis, and the foundation stands by every facility it builds with annual audits. Thaakat wanted a new website that would help them better communicate their mission, showcase their projects and make it easy for supporters to donate.

The Challenge

Thaakat's previous website ran on an older WordPress install with the Divi theme. It had a solid blue header bar, a full-width photo with a tagline, and a menu that had grown to include events, the Feed the Need tournament and a seasonal Zakaat page. The work itself was impressive, but the site didn't do much to show it: schools in Karachi, health campuses in Sierra Leone and a school in Ghana were all there, just not told as stories a donor could follow.

For a foundation that relies on individual donors, that matters. Visitors needed to understand quickly what Thaakat builds, where the money goes and how to give, and the foundation's volunteer team needed a site they could keep current without a developer on call.

Thaakat Foundation website after the Fluid22 redesign

Thaakat Foundation website before the redesign

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Before (September 2022)After

Drag to compare Thaakat Foundation’s previous homepage with the site we built.

Our Approach

We started with the brand, refreshing Thaakat's identity with a confident condensed headline typeface, a warm palette of gold, coral, green and navy, and a recurring motif of circular photo crops that puts the people Thaakat serves front and center. That system carries through every page, so the site speaks in one voice from the homepage to the annual reports.

We then rebuilt the site on WordPress and Elementor around a simple path: see the need, see the projects, see the proof, then give. Each project site got its own page, transparency content got a permanent home, and a donation prompt closes every page, so the next step is never more than a scroll away.

Hover to scroll the page.

What We Built

The new site gives every part of Thaakat's work a clear home. Choose a feature to see it on the live site.

The Where We Work page introduces the foundation's 3 adopted project sites in Sierra Leone, Ghana and Pakistan. Each one gets a short summary of the community and the work, with a clear link to its full project page.
The Pakistan page tells the story of the DREAMS schools around Karachi's Jam Chakro landfill, alongside Thaakat's medical facility and solar-powered water wells in Tharparkar. Student stories, a 360-degree campus view and a video gallery bring the numbers to life.
The Sierra Leone page covers Thaakat's health and education campuses in the Pujehun district, from maternal and child health to malaria prevention. Yearly impact reports sit right under the introduction, so donors can see the results for themselves.
The Donate page explains what a gift becomes, then offers clear giving levels from $25 to sponsor a student up to $5,000 to run a school for a month. One-time and monthly gifts, plus a dedicated Zakaat option, go through a secure Donorbox checkout that opens right on the page.
Audit reports, tax filings and IRS verification are organized by year on the Financials page, next to the foundation's Candid transparency seal. Annual reports going back to 2011 have their own page, so anyone can check how donations are used.
The Our Team page introduces the people behind Thaakat, from its founder to the leads who run the annual Feed the Need tournament. Short bios explain how each person got involved and reinforce that the board works on a fully voluntary basis.

Thaakat Foundation: Three project sites at a glance

The Results

countries, each with its own project page: 3countries, each with its own project page
annual reports to download, 2011 to 2025: 15annual reports to download, 2011 to 2025
suggested giving levels on the donate page: 6suggested giving levels on the donate page

A brand with real warmth

The refreshed identity gives Thaakat a look that is bold and hopeful rather than generic. Circular photo crops, warm colors and strong headlines keep the focus on the children, families and patients the foundation serves.

Projects told as stories

Each project site now reads like a story, with the community, the need, the work and the results laid out in order. Donors can see exactly what their support builds in Pakistan, Ghana and Sierra Leone.

Trust built into the site

For a donor-funded nonprofit, transparency is part of the pitch. Annual reports, audits, tax filings and the board's volunteer status are easy to find, which helps new supporters give with confidence.

Easy for a volunteer team to run

A modern WordPress and Elementor build replaces the old Divi theme, with consistent layouts the team can reuse for new projects, events and updates. Thaakat's volunteers can keep the site current on their own, and every page works just as well on a phone.