Adventure Van Expo Website Design

The Client

Adventure Van Expo is a touring series of weekend shows for the van life and overland community. Each stop brings together adventure vans, truck campers, expedition vehicles and trailers with the builders, gear brands and DIYers behind them, along with open house vans, vans for sale, talks, live music, food and on-site camping.

The Challenge

Adventure Van Expo had grown into a multi-city series, but its website was still a Squarespace template with four menu items: event details, tickets, exhibitors and about. Every show, from the venue and dates to the vendor list and camping details, had to squeeze into that small structure, and there was no real way to give each stop its own home.

The site also serves very different people. Attendees want dates, tickets and a reason to make the drive. Builders and gear brands want to know what a booth costs and who they will reach. Van owners want to sell their rig at the show. The old site wasn't built to handle any of those journeys well, let alone all three.

Adventure Van Expo website after the Fluid22 redesign

Adventure Van Expo website before the redesign

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Before (March 2024)After

Drag to compare Adventure Van Expo’s previous homepage with the site we built.

Our Approach

We rebuilt the site around the tour itself. Every expo location gets its own page with dates, hours, venue, itinerary, vendor list and ticket links, and the full schedule sits in the main navigation and on the homepage so visitors can find the next stop near them in a click or two.

From there we gave exhibitors and sellers their own paths: an exhibitor information hub with booth and sponsorship pricing, a searchable directory of the companies attending, and a vans-for-sale marketplace tied to each show. It all runs on WordPress and Elementor, so the Adventure Van Expo team can add new locations, update dates and post articles without a developer.

Hover to scroll the page.

What We Built

The new site works as hard for exhibitors and sellers as it does for attendees. Choose a feature to see it on the live site.

Each stop on the tour, from Hood River to Bozeman to San Juan Capistrano, has its own event page with dates, show hours, the venue address, a day-by-day itinerary and buttons for tickets and vendor space. Attendees get everything they need to plan the weekend in one place.
The directory lists the van builders, gear brands and specialists who exhibit at the shows. Visitors can search by name, filter by company type, van chassis, location, show and distance, and browse results on an interactive map.
Owners can list their van for sale at an upcoming show, and shoppers browse listings grouped by expo, with year, mileage, fuel type and builder at a glance. Buyers can see what's available before the weekend, then meet the seller and tour the van in person.
Sellers manage their own listings through a portal that signs them in with a one-time link sent to their email, with no password to remember. From there they can update price, details and photos, or mark a van as pending or sold.
Exhibitors get a dedicated hub with booth and sponsorship tiers laid out side by side, from Host Sponsor down to a tent space, plus email, video and social host opportunities. A sponsorship request form sends inquiries straight to the team.
A blog and news section keeps the community engaged between shows, with practical guides on topics like solar power, van life with kids and life on the road after retirement. Recent posts also surface on the homepage.

Adventure Van Expo: A page for every expo

The Results

companies in the searchable exhibitor directory: 79companies in the searchable exhibitor directory
directory filters, from van chassis to distance: 5directory filters, from van chassis to distance
expo pages, one for every stop on the tour: 6expo pages, one for every stop on the tour
booth and sponsorship options in the exhibitor form: 7booth and sponsorship options in the exhibitor form

A site that matches the shows

Big aerial photography, bold type and a rugged navy and orange palette give the site the same outdoor energy as the expos themselves. Every page, from event listings to the exhibitor hub, now shares one consistent look.

Easier to plan a visit

The whole tour is visible from the main menu, and each location has a complete page with dates, hours, venue and itinerary. Attendees can go from the homepage to buying a ticket for the show near them without hunting for details.

More reasons for exhibitors and sellers to come back

Exhibitors can compare booth options and request a sponsorship on their own, attending companies appear in a searchable directory, and van owners can list and manage a van for sale. The site now does real work for the people who make the shows happen.

Simple to keep current

A WordPress and Elementor build lets the Adventure Van Expo team add new tour stops, mark past shows as completed and publish articles on their own. As the schedule changes each season, the site can change with it.