Premiere Baby Imaging Brand & Website

The Client

Premiere Baby Imaging is an elective ultrasound studio in Denison, Texas. It offers 3D, 4D and HD ultrasounds, the SneakPeek early gender blood test, and private baby showers and gender reveal parties, giving expectant families their first look at their baby's face along with prints to take home.

The Challenge

Premiere Baby Imaging offers one of the most emotional experiences an expectant family can have: seeing their baby's face for the first time. Their brand didn't quite say that yet. The old identity was a bright blue-and-pink heart mark, and the website leaned on stacked menus like "Patient Concierge" and "Why Choose Us?" that made visitors hunt for the basics.

Those basics matter a lot here. Parents want to know which scan suits their stage of pregnancy, what it costs, how early they can learn the gender and how to book. The studio also had more to offer than ultrasounds, from the SneakPeek gender blood test to private baby showers and an in-house boutique, and all of it needed a clear place on the site.

Our Approach

We began with the brand. A new logo, a line drawing of a mother and child inside a heart, sets the tone, and a soft palette of deep plum, warm gold, blush and sage carries it across every page alongside an elegant serif for headlines. The result feels calm, warm and a little luxurious, much like the studio itself.

Then we rebuilt the website on WordPress and Elementor, with WooCommerce for the boutique, and organized it around the questions parents actually ask. Services, packages and events each have their own section, plain-language explanations sit next to real sample images, and an appointment button is always in reach, so getting from curious to booked takes only a few clicks. We wrote the site copy too, keeping the tone as gentle and excited as the team that greets families at the door.

Premiere Baby Imaging website, inner page

Hover to scroll the page.

What We Built

Every page is built to help expectant parents choose and book with confidence. Choose a feature to see it on the live site.

The 3D/4D/HD Ultrasounds page walks parents through 2D, 3D, 4D and HD (5D) scans one by one. Each type is described in plain language and paired with real sample images or video, so families can see the difference before they book.
Packages are grouped by first, second and third trimester, so parents only see the options that fit where they are. Every package lists its price, scan length, number of prints and extras like a heartbeat animal or USB drive, with add-ons at the end.
Booking happens right on the site through an embedded Acuity Scheduling calendar. Parents pick a service, see the price and choose a time, and a "Make An Appointment" button in the header keeps that step one click away from every page.
For parents who can't wait, a dedicated page explains the SneakPeek early gender DNA test, available from 6 weeks. Both pricing tiers are laid out side by side, and an FAQ accordion answers the common questions about safety, timing and accuracy.
The studio also hosts small, private baby showers, and the site presents them as a complete package. One clear page shows the price, the length of the event and everything included, from a sneak peek ultrasound to the selfie booth and party games.
Word of mouth drives a business like this, so client reviews appear on the homepage and on a dedicated Happy Clients page. Real stories from local parents do the persuading, in a clean card layout that's easy to read.

Premiere Baby Imaging: Ultrasound options, explained

The Results

ultrasound types explained, 2D to HD (5D): 4ultrasound types explained, 2D to HD (5D)
trimesters, each with its own package guide: 3trimesters, each with its own package guide
packages with prices listed up front: 7packages with prices listed up front
party pages, for gender reveals and baby showers: 2party pages, for gender reveals and baby showers

A brand that matches the moment

The new logo, palette and typography give Premiere Baby Imaging an identity as tender as the experience it offers. It carries consistently across every page, from the homepage to the package guides.

Clear choices for expectant parents

Organizing packages by trimester and explaining each scan type in plain language takes the guesswork out of choosing. Parents can compare prices and inclusions on their own and arrive at their appointment knowing what to expect.

Booking without the back-and-forth

With online scheduling built into the site and an appointment button on every page, families can book a scan or blood draw whenever it suits them. That means fewer phone calls for the team and less waiting for excited parents.

Easy to update and grow

Built on WordPress and Elementor, the site lets the team adjust prices, add services and publish news on their own. New offerings like baby showers and gender reveal parties slot neatly into the existing Events section.