Case Study
Services
Based in Cypress, Texas, TripKitt ships travel kits with just the right amount of natural, hypoallergenic cleaning and household supplies for a vacation rental stay, from dish pods and trash bags to first aid. Kits are sized to the length of the trip, so travelers don't buy full-size products they'll leave behind, and the company sources eco-friendly products and recycles its packaging.
TripKitt started with a familiar vacation-rental problem: one trash bag in the kitchen, a worn-out sponge in the sink and a single laundry pod for a whole family. The idea was simple. Ship travelers exactly the right amount of natural, family-safe cleaning and household supplies for their stay, so nobody has to buy full-size boxes and bottles they'll leave behind or haul home.
Turning that idea into a business meant building everything at once. TripKitt needed a visual identity people would recognize, packaging that backed up its eco-friendly promise, and an online store that could sell kits sized to very different trips, from a couple on a long weekend to a big family reunion, while also reaching the vacation rental owners and managers who could stock kits for their guests.
We started with the brand: the TripKitt identity, the deep teal and fresh green palette, and the packaging that carries it, so the box a guest opens in a rental kitchen looks like the same company they ordered from. The website takes its cues from that packaging, with product photography front and center and a clean, calm layout that reflects the "people and earth friendly" message.
On the store side, we focused on taking the guesswork out of buying. Three ready-made kits cover the most common trip lengths, a Custom Kitt lets shoppers build their own, and a Kitt Selection Assistant recommends the right kit based on group size and trip length. Around the store, we added the brand story, a clear promise about ingredients and packaging, travel content and a dedicated path for property owners and managers.
Here are some of the pieces that make TripKitt easy to shop. Choose a feature to see it on the live site.
The Jaunt, Adventure and Voyager Kitts scale up from a short getaway to a long stay, and each card lists exactly what's inside, from hand soap and dishwasher pods to first aid and laundry sheets. Shoppers can compare all three at a glance before picking one.
Because we designed the identity, the packaging and the website together, every touchpoint looks and sounds like the same company. The teal box on the kitchen counter and the homepage a guest visits to reorder tell one consistent story.
Clear kit comparisons, a guided selection assistant and recommended add-ons answer the main question shoppers have, which is how much they actually need. Visitors can go from the homepage to the right kit in a few clicks, without guessing.
TripKitt sells to families who care about what they bring into a home, so ingredient lists, key facts and the Our Promise page are easy to find. Shoppers can check exactly what's in each item before they buy.
A dedicated property owner and manager path, travel guides and a community submission form give TripKitt ways to reach rental hosts and repeat travelers, not just one-time buyers, all managed from one WordPress site.
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