Anderson Development Brand & Website

The Client

Anderson Development is a master plan land developer based in Sandy, Utah. For decades it has assembled land, secured entitlements and built the infrastructure behind master-planned communities and commercial centers across the state, from Riverpark in South Jordan to Geneva in Vineyard.

The Challenge

Anderson Development has spent decades assembling land, securing entitlements and building the infrastructure behind some of Utah's best-known master-planned communities and commercial centers. Its previous website didn't show any of that. Built on WPBakery and Slider Revolution, it had a dated layout, a gold emblem logo that no longer fit the company, and a project list that read like a spreadsheet rather than a portfolio.

The site also had to speak to very different people at once. Landowners weighing whether to sell, investors looking for property-secured opportunities, and the vertical developers AD markets land to all arrive with their own questions, and each of them needed to see the scale of AD's track record and find a clear way to start a conversation.

Our Approach

We began with the brand. A new AD monogram and wordmark, set in a deep navy with a single bright blue accent, gives the company a confident, modern identity, and we carried it through every page with aerial photography of AD's own developments. On the homepage, two calls to action, We Buy Land and Become an Investor, put both audiences on their own path from the first screen.

From there we rebuilt the site on WordPress and Elementor, with projects managed as structured content so AD can add a new development once and have it appear in the portfolio grid automatically. The About, Vision and Owners & Investors pages each answer a specific question about how AD works, and most pages close with a direct line to the team.

Anderson Development website, inner page

Hover to scroll the page.

What We Built

Behind the new identity is a site that puts AD's track record front and center. Choose a feature to see it on the live site.

Featured developments, from Riverpark in South Jordan to Geneva in Vineyard, are laid out as a grid of aerial images that link to their own pages. Because each project is a structured entry, the portfolio grid and the homepage showcase stay in sync as AD adds new work.
Each project page shows the development type and city up front, with a description of the land, access and plans for the site. A View on Google Earth button opens the property from above, and previous and next links let visitors move through the portfolio one project at a time.
Below the featured work sits AD's full history in one place. Every development is listed with its acreage, use and location, from city parks and school sites to regional retail and corporate headquarters, so the scale of AD's work is clear at a glance.
The Owners & Investors page speaks to each audience on its own terms. Landowners learn how AD assesses location, topography, zoning and market trends, while investors see how AD structures property-secured opportunities, each with a short list of what they can expect.
The Reach Out Today form asks visitors whether they're interested in selling land, buying land or investing in a project, along with the size and location of their property. AD's team knows what each conversation is about before they pick up the phone.

Anderson Development: A visual project portfolio

The Results

featured projects, each with its own page: 18featured projects, each with its own page
developments in the complete project list: 35developments in the complete project list
inquiry types on the owner and investor form: 3inquiry types on the owner and investor form

A brand that matches the work

The new AD monogram, navy palette and aerial photography give Anderson Development an identity as substantial as the communities it builds. The site now makes the right impression on a landowner or investor before they read a word.

A track record that's easy to see

The portfolio grid, individual project pages and complete project list turn decades of developments into something visitors can browse in minutes. Each project links out to Google Earth, so prospects can see the land for themselves.

A clear next step for every visitor

Landowners and investors each have a dedicated path from the homepage, and the owner and investor form sorts inquiries by interest. Phone and contact links in the header and footer keep the team one click away on every page.

A modern, manageable foundation

A current WordPress and Elementor build replaces the old WPBakery and Slider Revolution site. Projects are structured content, so AD's team can add a development without touching page layouts, and the site adapts cleanly to phones and tablets.