Carrie, Director of Brand & Digital Experience at Fluid22

Director of Brand & Digital Experience

Carrie

Carrie is our Director of Brand & Digital Experience, and she's spent 20+ years in design and digital. She leads the creative side of every project we take on, from the first logo sketch to the look and feel of the finished website.

On the brand side, she builds the foundation everything else stands on: logos, brand systems, style guides and full rebrands. On the web side, she leads the design of every site, shaping how each page looks and how visitors move through it, and she directs our design team so every project meets the same standard.

To her, good design has a job to do. She starts with what a business needs visitors to do, whether that's calling, booking, buying or getting in touch, and designs around it. That's how a site ends up looking great and pulling its weight.

Away from the office, she's with her husband and their two daughters, and their favorite getaway is a camping trip somewhere in Utah's outdoors.

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