OAX Website Design & Development

The Client

Outdoor Adventure X (OAX) was a mountain festival for the outdoor recreation community, held June 17-18, 2023 at Snowbasin Resort in Huntsville, Utah, and produced by Emerald X. The event brought campers, hikers, runners, cyclists, climbers and paddlesports lovers together for a weekend of gear vendors, on-mountain and on-water demos, education clinics, live music and camping.

The Challenge

Outdoor Adventure X was a brand-new event: a two-day outdoor festival at Snowbasin Resort in Utah, set for June 2023. When the organizers came to us, the domain held little more than a logo, a short announcement and an email sign-up. Everything a festival needs online, from tickets and camping to exhibitor sales, still had to be built.

The site also had several audiences to serve at once. Attendees needed to understand what the weekend offered and buy the right pass, campers had to choose between lakeside and on-mountain sites, exhibitors needed a reason to book a booth, and media and showcase vehicle owners needed somewhere to apply. All of it had to feel like an adventure, not a trade show.

Our Approach

We gave the festival a bold, outdoorsy look built from the OAX logo: a coral and sunset-gradient palette, condensed uppercase headings and big photography of hiking, biking, paddling and camping. The homepage opened with full-screen video and three clear paths, Camp, Tickets and Exhibit, so visitors could choose their way into the event from the first screen.

The site launched in November 2022 on WordPress with Elementor Pro. Camping, Tickets and Exhibit led the main menu, with Apply, Features, Experience and Info menus alongside them. Pages for the schedule, event maps, education series, product demos, kids' programming and news were built as content the OAX team could update themselves as presenters, sponsors and activities were announced in the months before the festival.

Hover to scroll the page.

What We Built

The site walked visitors from a first look at the festival to a ticket, a campsite or a booth. Choose a feature to see how it looked.

The homepage's Plan Your Adventure grid laid out what an OAX pass included, from kids' activities and workshops to gear vendors, demos, the charity raffle and live music. Each photo card linked through to a page with the details.
The camping page split the options into lakeside and on-mountain campsites, with glamping, walk-in tent and vehicle camping packages each shown with a photo, price and register link. A map link and notes on shuttles and showers answered the practical questions before campers booked.
Saturday, Sunday and weekend passes for adults and youth were grouped in expandable panels, each with its price, what it included and a buy button. Parking fees and age rules sat right above the options, so there were no surprises at checkout.
The schedule page set Friday, Saturday and Sunday side by side, from exhibitor and camper move-in to happy hours, demos, the raffle and Outdoor Retailer Industry Day. A row of icons across the top hinted at everything happening over the weekend.
Illustrated maps showed Snowbasin Village, the on-mountain demo trails and Lakeside Village at Pineview Reservoir, each with a legend and a list of what attendees would find there. A section on in-event shuttles explained how to get between them.
The education series page introduced clinics run with the Weber State Outdoor Program, then pulled in a grid of featured presenter articles from the news section. As new sessions were announced, they appeared on the page without extra editing.

The Results

event features in the homepage Plan Your Adventure grid: 8event features in the homepage Plan Your Adventure grid
camping packages on the camping page: 4camping packages on the camping page
ticket options on the tickets page: 6ticket options on the tickets page
featured presenter articles on the education series page: 10featured presenter articles on the education series page

A festival brand from day one

A first-year event has no track record to lean on, so the website had to make OAX feel established and exciting. Full-screen video, warm sunset gradients and real photography of people outdoors gave the festival a confident identity months before the gates opened.

Every audience had a path

Attendees, campers, exhibitors, media and showcase vehicle owners each had a clear entry point in the navigation. Camp, Tickets and Exhibit sat front and center, while applications and event information were one menu away.

Planning made simple

Schedules, maps, ticket rules and camping details were laid out in plain, scannable sections. Visitors could work out where to park, where to camp and what to see without contacting the organizers.

Easy to keep current

Built on WordPress and Elementor Pro, the site let the OAX team publish news, add presenters and update schedules as the festival took shape. A newsletter sign-up in the footer let visitors say whether they were interested in attending or exhibiting.