Flow Arizona website design by Fluid22

Case Study

Flow Arizona Website Design & Development

Industry
Cannabis Manufacturing & Distribution
Location
Phoenix, Arizona
Launched
2026
Platform
WordPress, Elementor & JetEngine

Services

Flow Arizona logo

The Client

Flow Arizona is a Phoenix-based cannabis manufacturer and distributor that has helped brands enter and grow in Arizona's regulated market since 2017. It offers manufacturing and production, sales and distribution, marketing and design, and brand management, and works with brands including 22Red, Wana, Sluggers, Glorious Extracts, Melted and Revelry Herb Company.

The Challenge

Flow Arizona manufactures, packages and distributes cannabis products for some of the best-known brands in the state, including 22Red, Wana, Sluggers, Glorious Extracts and Melted. The company had grown from a distributor into a full-service partner covering cultivation, manufacturing, co-packing, marketing and brand management, but its previous website still summed all of that up in a few short blocks on a single homepage.

The new site had two audiences to serve. Brands considering a partnership needed to understand exactly what Flow does and who it already works with, while shoppers and dispensaries needed practical answers: which products each brand makes, where to buy them and where to find lab results. All of it had to sit behind a proper 21+ age gate and stay easy for Flow's team to update as brands and retail partners change.

Flow Arizona homepage

Our Approach

We built the site around the partnership story first. A clear navigation leads to four service pages, a brands section and an About page with the company's milestones, and every page closes with a call to reach out about a partnership. The visual design takes its cue from Flow's black and yellow brand, paired with real photography from the production floor, the grow and the brands' own campaigns.

Behind the scenes we set the site up on WordPress and Elementor, with brands and dispensary locations managed as structured content in JetEngine. Each location records which brands it carries, so a single update feeds the store finder on the homepage and on every brand page, and Flow's team can add a new retail partner or product without a developer.

Flow Arizona website, inner page

What We Built

The new site works for partner brands and shoppers alike. Choose a feature to take a closer look.

  • Every brand in the portfolio has its own page with a brand story, social links and a write-up of the work Flow does for it. Below that, the full product line is laid out in cards, from flower and pre-rolls to vapes and concentrates, each with its own description.

    Flow Arizona: Brand pages with full product lines

The Results

dispensary locations in the store finder
134dispensary locations in the store finder
brand pages, each with its own product line
6brand pages, each with its own product line
service pages for partner brands
4service pages for partner brands

A brand that looks the part

Bold black and yellow, large type and real production photography give Flow a site that feels as established as the brands it represents. Consistent layouts across services, brands and company pages keep every section feeling like one company.

A clear case for partnership

Prospective partner brands can see the full range of services, the brands already in the portfolio and testimonials from partners like Glorious Extracts and 22Red. Calls to reach out appear on every page, so it's easy to start a conversation from wherever someone lands.

Practical answers for shoppers

Shoppers can see a brand's products, find a nearby dispensary that carries them and look up lab results without leaving the site. The age gate keeps everything behind a 21+ check, as a cannabis site should.

Content the team can keep current

Brands and dispensary locations are structured content, so adding a store or updating which brands it carries updates every store finder on the site at once. The WordPress and Elementor build also lets Flow's team edit pages and publish blog posts on their own.

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Designed for Every Screen

Flow Arizona website, full page
Flow Arizona website on mobile

The Brand

Color Palette

#000000
#ffd100
#5b5c5f

Typography

Flow Arizona brand typography

In our clients' own words

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