Case Study
Services
Elliott Aviation provides avionics, maintenance, paint and interior, and parts services to business aircraft owners and operators, with a 90-year history and facilities in Moline, Illinois; Des Moines, Iowa; Minneapolis, Minnesota; and Atlanta, Georgia. It is especially well known for Citation, King Air, Challenger, Hawker and Phenom work, and reports completing more Garmin G5000 and G1000 NXi retrofits than any other dealer worldwide.
Elliott Aviation is one of the best-known names in business aviation, with avionics, maintenance, paint and interior, and parts work across facilities in Moline, Des Moines, Minneapolis and Atlanta. Its previous website, built on WPBakery and Slider Revolution, didn't carry that weight. A rotating slider, a short all-caps menu and long stacked sections made a company with decades of expertise look smaller than it is.
The audience is demanding, too. Owners, operators and brokers arrive with a specific aircraft and a specific job in mind, whether that's a Garmin retrofit for a King Air, a pre-buy inspection or a new interior for a Citation. They need to find the right service, see proof that Elliott has done it many times before, and reach the right team quickly.
Drag to compare Elliott Aviation’s previous homepage with the site we built.
We organized the site around the way aircraft owners think: by service and by aircraft. A mega menu groups avionics, maintenance, paint and interior and other services, while dedicated pages for each aircraft family and each facility let visitors start from their own plane or their nearest airport. A short quote form, with a choice of service and fields for the aircraft make, model and serial number, closes nearly every page.
We rebuilt it on WordPress and Elementor, using JetEngine to manage serviced aircraft and locations as structured content with shared templates. The visual design pairs Elliott's red and charcoal with large aircraft photography, and the About page brings the company's 90-year history, its four facilities and its values together in one place.
The new site gives every aircraft, service and facility a clear home. Choose a feature to see it on the live site.
The Our Work page shows Elliott's paint and interior projects in one large gallery, with filters for Beechjet and Hawker 400XP, Cessna, Challenger, Daher, Embraer, Falcon, Hawker, King Air, Lear and Premier. Owners can narrow it to their own make in a click and open any photo in a lightbox.
Large aircraft photography, bold headings and a consistent red and charcoal palette give Elliott a website that feels as established as the company. The homepage opens with a full-width hero and moves straight into Elliott's track record and core services.
Owners can begin with their aircraft family, their nearest facility or the service they need, and each route leads to the same quote form. Fewer clicks stand between a King Air or Citation owner and the team that works on their plane.
The quote form on nearly every page asks for the aircraft make, model and serial number along with the service of interest, from avionics and maintenance to paint and interior. Elliott's team knows what each request is about before they reply.
Serviced aircraft and locations are structured content in JetEngine, so a new aircraft page or facility follows the same template automatically. The Experts' Corner, gallery and avionics programs can all grow without a developer, on a current WordPress and Elementor stack.
Tell us where you want your business to go. A senior member of our team will get back to you right away.
