Case Study
Services
The Very Good Solar Company is a residential solar installer based in Lehi, Utah. It focuses on making solar simple and low-pressure for homeowners, with an instant online quote, AI-designed systems and plain-language education from June, the company's friendly solar expert.
The Very Good Solar Company sells home solar differently: an instant online quote, AI-designed systems and a no-pressure buying experience, guided by its friendly solar expert, June. Its previous website was a single landing page with two menu items, Meet June and Contact Us. It explained the quote and the install process, but there was nowhere for a homeowner to actually learn about solar before committing.
For a company built on education, that was the gap. Homeowners arrive with real questions about net metering, tax credits, blackouts and what happens to their power bill, and the brand needed a site that could answer them in June's voice, keep the tone playful and approachable, and still lead every visitor back to a quote.
We designed the site around the way a homeowner warms up to solar: get curious, learn the basics, see what it could save, then ask for a quote. The homepage walks through that journey in order, from the coverage check and "secret sauce" to the five-step install timeline, the savings calculator and a side-by-side comparison, with the Free Instant Quote button pinned in the header throughout.
Behind it sits a proper education platform. We rebuilt the site on WordPress and Elementor and built the functionality that brings June to life across it, from her video lessons, managed as a structured library sorted by topic so the team can record a new answer and publish it in minutes, to her running commentary on the calculator and comparison table. The visual language pairs warm cream and gold with bold black sections, hand-drawn notes and cut-out photos of June, giving the brand a personality that feels nothing like a typical solar sales site.
The new site turns June's know-how into something homeowners can explore on their own. Choose a feature to see it on the live site.
Every common question gets a short video answer from June, from Offset and Net Metering to Main Panel Upgrades and the Federal Tax Credit. The library has a live search and topic filters, and each lesson has its own page with a topic menu and more videos to keep exploring.
Cut-out photos of June, handwritten notes, sparkles and a warm cream, gold and black palette give the site a voice of its own. It feels friendly and confident, which matters in a category where many homeowners expect pushy sales.
Instead of asking visitors to take the company's word for it, the site answers their questions first, in short videos from a real person. Homeowners can learn at their own pace and arrive at a quote already understanding what they're buying.
The Free Instant Quote button stays in the header, and the calculator, comparison table and lesson pages all point back to it. Curiosity, learning and the next step are never more than a click apart.
Lessons, topics and blog posts are managed as structured WordPress content, so new videos and articles slot into the library and topic pages automatically. The team can keep the education platform growing without rebuilding pages in Elementor.
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