Case Study

Savage Bros eCommerce Website Design

Industry: Confectionery Equipment Manufacturing
Location: Elk Grove Village, Illinois
Launched: 2025
Platform: WordPress, Elementor & WooCommerce

Services

The Client

Savage Bros has been building confectionery equipment since 1855. From its headquarters in Elk Grove Village, Illinois, it makes candy stoves, cooker-mixers, kettles, chocolate tempering and melting tanks, cooling tables and lifting and pouring equipment for candy makers, chocolatiers, bakeries and food producers of every size.

The Challenge

Savage Bros has been building candy stoves, cooker-mixers, chocolate tanks and lifters since 1855, and its equipment has a reputation for lasting a lifetime. The previous website didn't carry that weight. It was assembled from a generic block theme and a patchwork of plugins, and while it covered the basics, it looked like any other small business site rather than a manufacturer with 170 years of craftsmanship behind it.

The site also had a wide audience to serve. Small candy shops, large confectionery plants, bakeries, labs and cannabis producers all shop the same catalog, and many purchases are big, considered investments. Some buyers are ready to add a machine to their cart, others need spec sheets, a quote or a conversation with a sales rep first, and the old structure didn't make either path obvious.

Savage Bros website after the Fluid22 redesign

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Before (July 2025)After

Drag to compare Savage Bros’s previous homepage with the site we built.

Our Approach

We organized the site around how equipment buyers actually decide. Products are grouped into three clear lines, Candymaking, Chocolate, and Lifting & Pouring, each broken down by equipment type, with a parallel "Shop by Industry" route for visitors who think in terms of what they make rather than what the machine is called. Every product page offers both a direct purchase and a quote or contact path, so the site works for a quick accessory order and a major equipment purchase alike.

Visually, the new design leans into the brand's heritage: the classic Savage Bros wordmark, warm burgundy and charcoal, textured backgrounds and real kitchen photography. Under the hood, the site runs on WordPress, Elementor Pro and WooCommerce, with dynamic templates for products and resources so the Savage Bros team can add equipment, recipes and spec sheets without touching code.

Hover to scroll the page.

What We Built

Behind the heritage look is a full catalog, store and resource library. Choose a feature to see it on the live site.

The full equipment range is organized into Candymaking, Chocolate and Lifting, with tabbed browsing and clean product cards. Buyers can scan everything from the
Each product page pairs pricing and Add to Cart with detailed specifications, warranty information, recommended accessories and related products. A Contact Us option sits right beside the cart button for buyers who need to talk before they commit.
Nine industry pages, from Candy-Confectionery and Bakery to Cannabis, Cosmetic and Pharmaceutical, explain how Savage Bros equipment fits each type of production. Visitors see the applications each machine supports and go straight to the right equipment.
Large equipment purchases usually involve a person, so the Find a Sales Rep page puts the team on a clickable map of the United States and Canada. Visitors pick their region and get a direct line to the right representative.
Savage Bros invites customers to test recipes on its equipment at the company's headquarters. The booking page explains the process in three simple steps and includes a request form, turning a unique service into an easy next step.
Spec sheets, troubleshooting manuals, recipes, e-books, videos and financing information each have their own section. The spec sheet library is organized by product line and category, so buyers and owners can download exactly the PDF they need.

Savage Bros: A catalog built around product lines

The Results

products in the online catalog: 100+products in the online catalog
product lines, each with its own catalog: 3product lines, each with its own catalog
industries, each with its own page: 9industries, each with its own page
recipes, from ganache to caramel sauce: 22recipes, from ganache to caramel sauce

A site that matches the equipment

Savage Bros machines are built to last for generations, and the website now looks the part. The heritage wordmark, rich burgundy palette and authentic kitchen photography give the brand a confident, premium presence that sets it apart from generic equipment suppliers.

Two clear paths to purchase

Buyers who know what they want can add it to the cart and check out, while buyers weighing a major investment can request a quote, download a spec sheet or reach a sales rep from the same page. Nobody has to hunt for the next step.

Easier product discovery

Between the product-line catalog, industry pages, site-wide search and related products on every page, visitors can find the right machine whether they start from the equipment name or from what they want to make.

A foundation the team can grow

Dynamic product and resource templates on a current WordPress, Elementor and WooCommerce stack make it simple for Savage Bros to add new equipment, recipes, classes and spec sheets as the business grows, without rebuilding pages from scratch.