Biomed website design by Fluid22

Case Study

Biomed Brand & Website

Industry
Longevity & Biological Medicine
Location
Scottsdale, Arizona
Launched
2025
Platform
WordPress & Elementor

Services

Biomed logo

The Client

The Biomed Center is a longevity and biological medicine clinic in Scottsdale, Arizona, founded by naturopathic physician Dr. Jeoff Drobot. From its 6,700-square-foot center, the team offers multi-day Restorative Stays, the BioMed Longevity program and the 21-day Cerebral Charge™ brain program, along with services including regenerative IVs, therapeutic plasma exchange, a detox circuit and concierge medicine.

The Challenge

The Biomed Center's previous website was built when the practice served two locations, Providence and Scottsdale. Treatments were presented as a long glossary of individual therapies opened in pop-up windows, alongside dental, supplements and packages, and a newsletter sign-up appeared over the homepage before visitors had seen anything else.

The practice had since moved on. It is now built around a single Scottsdale location and a set of structured programs, from multi-day Restorative Stays to the BioMed Longevity program and the 21-day Cerebral Charge™ protocol, each with its own pricing, phases and next steps. The site needed to explain those programs clearly, present Dr. Drobot and the team, and make booking a free consultation or a tour of the center the obvious next step.

Biomed website after the Fluid22 redesign
Biomed website before the redesign
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Before (August 2024)After

Drag to compare Biomed’s previous homepage with the site we built.

Our Approach

We started with the brand itself: a new logo, a color palette and type selection, and a brand guide so The Biomed Center's team could keep everything consistent. Then we organized the site around how prospective clients actually decide: understand the programs, look at the individual services, meet Dr. Drobot and the team, then speak with the concierge. A mega menu splits the offer into Programs and Services with a short description for each, and every program and service page follows the same pattern, with a summary bar under the hero, tabbed details and a call to speak with the team.

The site design pairs the deep green palette and serif headlines with photography of the real center and team, and custom animations, from the circular treatment wheels to soft scroll effects on headings, give the site a calm, premium feel. It's built on WordPress and Elementor, with Formidable forms for consultations and tour requests, so the Biomed team can update programs, prices and press coverage themselves.

Biomed website, inner page

What We Built

The site walks visitors from first impression to booked consultation. Choose a feature to see it on the live site.

  • The 3-, 5- and 10-day stays sit in one tabbed panel, so visitors can switch between them and see what each includes. Starting prices are pinned in a bar under the hero, with a call to speak with Dr. Drobot under every option.

    Biomed: Restorative Stays, side by side

The Results

program and service pages in the main menu
7program and service pages in the main menu
videos in the filterable video library
11videos in the filterable video library
press features on the Press page
8press features on the Press page

A site that matches the experience

Photography of the real center, staff and Scottsdale setting, a restrained green palette and elegant serif type give the site the same considered, high-touch feel as a visit to the clinic. The first impression now reflects the level of care clients expect.

A clear path to a conversation

Every program and service page ends in the same place, a free consultation or a call with the concierge, and the phone number and consultation button sit in the header of every page. Visitors who are ready to talk never have to hunt for the next step.

Complex programs, made easy to follow

Multi-day stays, multi-phase protocols and a long list of treatments are broken into tabs, numbered steps and pricing bars. Visitors can compare options and understand what's involved without reading through one long page.

Easy for the team to keep current

Built on WordPress and Elementor with reusable page layouts, the site lets the Biomed team update prices, add videos and publish press coverage on their own. Formidable forms handle consultation and tour requests.

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Designed for Every Screen

Biomed website, full page
Biomed website on mobile

The Brand

Color Palette

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#c28453
#daddda
#2e3835
#365146
#8199a4

Typography

Biomed brand typography

In our clients' own words

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