Case Study
Services
Drafted Commerce is a Utah-based ecommerce consulting and advertising firm. It works with consumer packaged goods brands on ecommerce advertising, data and technology systems, product launches and market performance, and keeps its client list small, screening new partners through an application.
Drafted Commerce works with consumer packaged goods brands on ecommerce advertising, data systems, product launches and market performance. Its previous website ran on WordPress, but it was a plain stack of text blocks with gray buttons under the tagline "Where Data Meets Execution". It said what the firm did without showing it, and it didn't look like a team that sells sharp, data-driven work to national brands.
The firm also had a specific kind of client in mind. Drafted Commerce keeps its client list small and screens new partners through an application, so the site had to explain four distinct services clearly, show the brands already on board and point serious prospects to the next step, rather than just collecting general inquiries.
We organized the site around how a brand evaluates a partner like this: what you do, who you've done it for and how working together actually runs. The menu grouped everything into About, Solutions and Our Work, with a page for each of the four services, Retail Platforms and the Partnership Model, plus a Clients page. A Client Application button stayed in the header on every page, and Request a Call led the homepage.
The visual design took its cue from the business itself. We built the look around Drafted Commerce's blue-to-violet logo, with a light candlestick-chart background in the hero, clean sans-serif type and a dark navy footer. The site ran on WordPress with Elementor Pro, so the team could update pages and copy without a developer.
The site was built to turn a skeptical brand manager into an applicant. Choose a feature to see how it looked.
The homepage introduced the firm's four services, Advertising & Promotion, Data & Technology Systems, Product Launch Evaluation and Market Performance Audits, as a row of cards, each with an icon and a short summary. Each service also had its own page under the Solutions menu.
The gradient brand colors, chart-inspired hero and generous white space gave Drafted Commerce a site that felt as precise as its analytics. Next to the old text-only layout, the firm finally looked like a partner national brands would trust with their numbers.
Splitting the offer into four named solutions, each with a summary card and its own page, made it simple for a visitor to find the service that fit their problem. The Solutions menu kept all four one click away from anywhere on the site.
Client logos sat directly under the hero and testimonials followed the services, so proof appeared before any ask. For a firm that screens its clients, that let the right brands qualify themselves before they applied.
Built on WordPress and Elementor Pro with reusable sections, the site let Drafted Commerce update copy, add pages and adjust calls to action on its own. That foundation carried the site from its 2022 launch into 2026.
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