Asheville Adventure Company Website Design

The Client

Asheville Adventure Company is a locally owned outfitter on the French Broad River in Asheville, North Carolina, and the only rafting outfitter in the city. It runs self-guided tubing and kayaking floats, guided whitewater rafting and kayaking, and party bus brewery tours and rentals, plus trips for corporate teams, wedding parties, families, scouts, youth groups and summer camps. The company is permitted by the US Forest Service, and its local guides cover everything from calm family floats to Class III whitewater.

The Challenge

Asheville Adventure Company's old website had been built around a different mix of trips. Its menus and homepage slider led with e-bike tours, guided hikes and the brewery crawl, while the river trips that were becoming the heart of the business sat a level or two down. The layout felt dated too, with a search box and a stack of slides doing the work that clear calls to action should have done.

Booking was the bigger problem. The Book Now button sent visitors off to a separate third-party booking site, so the moment someone decided to go, they left the brand behind. Trip details like length, difficulty and price weren't presented consistently, which meant more phone calls and more chances for a visitor to give up before checking out.

Asheville Adventure Company website after the Fluid22 redesign

Asheville Adventure Company website before the redesign

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Before (May 2022)After

Drag to compare Asheville Adventure Company’s previous homepage with the site we built.

Our Approach

We reorganized the site around the way people plan a day on the water: pick a type of trip, compare the options, check the details, then book. Tubing and kayaking, whitewater rafting and the party bus each became a clear category, and every trip got its own page with price, duration, activity level, age range, season and meeting point right at the top, next to the booking button.

Alongside a new logo, we built the site on WordPress and Elementor with a custom adventures post type, so the team can add, retire or reprice a trip once and have it update across menus, listings and related trips. FareHarbor booking opens right on the page, letting guests check availability and reserve without leaving the site.

Asheville Adventure Company website, inner page

Hover to scroll the page.

What We Built

Here are some of the pieces that make the site work for guests and for the crew. Choose a feature to see it on the live site.

Hover over Tubing & Kayaking, Whitewater Rafting or Party Bus and a visual menu opens with a photo of every trip in that category. Visitors can see what's on offer and jump straight to a trip before they ever scroll the homepage.
Every adventure has its own page with a photo gallery, starting price, reviews, cancellation policy and a Check Availability button. FareHarbor opens right on the page, so guests pick a date and book without being sent to another website.
Corporate team building, bachelor and bachelorette parties, wedding weekends, family groups, scouts, youth groups and summer camps each have a dedicated page. Planners find trips suited to their group instead of piecing it together from the general catalog.
The brewery tour and the bus rentals have their own section, from the standard party bus to the large bus and the wedding shuttle. Each option shows its starting price and minimum rental time up front, so groups know what to expect before they reach out.
A dedicated guide spells out what Easy, Moderate and Difficult mean for paddling and physical condition. Each trip page shows its level, which helps families and first-timers choose a trip they'll actually enjoy.
Rafting, kayaking and tubing trips all start from the river location on Amboy Road. The Getting Here page puts the address, an interactive map and the phone number in one place for guests on their way.

Asheville Adventure Company: Menus that sell the trip

The Results

adventures, each with its own booking page: 9adventures, each with its own booking page
group pages, from team building to summer camps: 7group pages, from team building to summer camps
activity levels to help guests choose: 3activity levels to help guests choose

A brand that matches the river

The new logo, forest green and warm gold palette, bold condensed headlines and big action photography give the company a look that feels as fun as the trips. Every page shares the same style, so the site reads as one brand from the homepage to checkout.

From browsing to booked, on one site

Guests no longer bounce to an outside booking site the moment they decide to go. Price, duration and the Check Availability button sit side by side on every trip page, and FareHarbor opens right there, so the decision and the booking happen in the same place.

Easy to plan on a phone

Plenty of guests plan a river day from their phone, often on the day itself. The mobile layout keeps trip buttons, prices, directions and booking within easy reach, with large tap targets and clear headings throughout.

Simple for the team to keep current

Trips are managed as structured content rather than hand-built pages, so seasonal changes to prices, durations or the lineup update everywhere at once. New trip and group pages can be launched from existing layouts without starting from scratch.