Case Study
Services
Digible is a marketing agency in Englewood, Colorado that works with apartment communities. Its team runs paid search and social ads, SEO and reputation management for multifamily properties, and builds its own marketing technology, Fiona. Digible also publishes a weekly podcast, articles and case studies that share what it learns.
Digible markets apartment communities, from paid search and social ads to SEO, reputation management and its own Fiona marketing technology. By 2023 the company had outgrown its website. The old site was built around a single illustrated hero and a four-item menu, and it gave little sense of how much Digible actually did or how its services and software fit together.
The audience is demanding, too. Property managers and marketing directors want to see specific services, real results and the people they'd work with before they pick up the phone. Digible also publishes constantly, with a weekly podcast, articles and case studies, and that content needed a proper home instead of living on the edges of the site.
Drag to compare Digible’s previous homepage with the site we built.
We organized the new site around three questions: why Digible, what Digible does, and what Digible thinks. Each became a top-level menu, with every service, every Fiona tool, the case studies and the podcast given a clear place beneath it. A "Help Your Multifamily Property Work Smarter" contact form closes out the pages, so a visitor who's ready to talk never has to go looking for it.
We rebuilt the site on WordPress and Elementor in Digible's navy, orange and lavender, with Red Hat typography and a playful pixel pattern that nods to the brand's data-driven side. Case studies and team members are managed as their own content types, and content writing was part of our scope, so the structure and the copy were planned together.
Behind the bold brand is a site built to explain a lot of services clearly. Choose a feature to see it on the live site.
The What We Do page introduces Digible's core offerings, from paid media and organic media to fair housing compliance and email advertising. Each one gets a card with a short summary, and selecting a card brings up a fuller description with a path to its own page.
The new site carries Digible's personality, with bold Red Hat headings, bright orange calls to action, team photography and a few jokes along the way. It reads like the company it represents rather than a generic agency template.
Prospects can move from a high-level overview to a detailed page for any service or Fiona tool in a click or two. Clear structure and plain-language copy help a property manager quickly see what Digible offers and how it works.
Podcast episodes, articles and case studies now have dedicated sections and templates, so Digible's steady stream of content builds credibility instead of getting lost. New pieces slot into place as soon as they're published.
Built on WordPress and Elementor with reusable sections and structured content for case studies and team members, the site has kept growing since launch with new services, Fiona tools and event pages.
Tell us where you want your business to go. A senior member of our team will get back to you right away.
